Archive for June, 2008

First Post re: Mobile Marketing from the DR

June 24, 2008

To class:

Project Description:

Distributing weekly text message updates to Global-Potential friends and family regarding the participants experiences during the six week exchange. The aim is to interweave personal experience and raising awareness on a given issue. Text is limited to 160 characters but has the distinct advantage of having close to 100% participation. Our goal to draw an audience from NYC into a discussion about issues in and around their contact to the Global-Potential project.

Difficulties:

Getting enough across to users in a couple texts to convince them to look further-

Advantages:

The audience is already emotionally connected to the subject. Just need to take them beyond their friend or family.

Hello world!

June 24, 2008

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