Tuesday July 2

We met Impact at their office on Central Ave. It was very constructive to sit down with them (Chloe and Cindy) and work out their needs. Their immediate desire is to have an update system for reminding current and potential partcipants of events and on-going projects that are available. Also, deadlines for applying for services. What is apparent is that they have 20-30 core families that will participate but can be expanded if the system proves useful. What also became very clear: whatever project we worked on with them would require a management system that does not charge the participants for this service. Either by reimbursing users or charging Impact from the outset.

Challenge Number One: Billing concerns. As this is the primary concern, any project will hinge on how we solve this. A significant portion of the population use pay as you go phones, which charge up to $.99 a text. This is prohibitively expensive for desired audience.

Shifting Projects

We decided our original plan was difficult for a number of reasons but primarily that collecting mobile numbers for such a project on such short notice was problematic. Given our medium requiring a more hands-on approach, we have been in contact with another organization in the Globalhood family: Bushwick Impact http://www.bushwickimpact.org/. Initially, our understanding was that they wanted the ability to do surveys via mobile. We were unaware of what their financial or specific needs were so we set up a meeting to discover more. Also, there was/is talk of a possible connection to Verizon. Would be nice.

First Post re: Mobile Marketing from the DR

To class:

Project Description:

Distributing weekly text message updates to Global-Potential friends and family regarding the participants experiences during the six week exchange. The aim is to interweave personal experience and raising awareness on a given issue. Text is limited to 160 characters but has the distinct advantage of having close to 100% participation. Our goal to draw an audience from NYC into a discussion about issues in and around their contact to the Global-Potential project.

Difficulties:

Getting enough across to users in a couple texts to convince them to look further-

Advantages:

The audience is already emotionally connected to the subject. Just need to take them beyond their friend or family.

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